Consumer Activation at The Grove

Afterpay participated in a consumer activation at The Grove in Los Angeles as part of our partnership with Caruso. It was a huge opportunity to drive awareness around brick & mortar shops accepting Afterpay in-store. We successfully communicated our pay in 4 interest-free installments value proposition, while making new and existing customers alike aware of our omni-channel presence.

The hook? Screaming “free” from the top of the trolly to on-the-ground kiosks: interest-free payments, free parking, and free lemonade. Woot.