Editorials at Afterpay

How do you showcase products per category in an easy-to-consume way? Through editorial curation. The copy-heavy editorials for Afterpay is a channel that produces maximum impact with minimal lift. With the support of CRM/Marketing, I created a turnkey process for producing quick-turn and campaign-led editorials that capitalizes on zeitgeist moments and shop culture that leans heavily on the copy team. The creative is usually templated, with products selected according to their popularity within a given shopping vertical. And their impact? Approximately 275,000 USD in monthly GMV.