Core Power Yoga

Summer—the perfect time to introduce teens to the mental, physical, and spiritual benefits of yoga. In an effort to cast yoga’s positive halo far and wide while driving incremental sales, Core Power Yoga (CPY) tasked me with creating a campaign handle that felt uniquely CPY… all while increasing class drop-ins and sign-ups. And creating member value by giving members with older teens a chance to practice yoga for free.

Yup. Free. Gratis. Complimentary.

The result? The Core Power Teen Pass.

Core contributions: copy direction, campaign ideation, channel creative strategy.