Content Strategy
Messaging Framework
From the shortest lines of copy (think haikus or punchy calls to action) to expanded messaging, I create frameworks that have a dual purpose: they serve as a toolkit for writers and meet business objectives by reiterating a brand-forward value proposition.
Omni-channel Comms
I write copy and execute on multiple work streams to create a suite of assets and comms within a single campaign, from hype phase to post.
Customer Champion & Data Nerd
I take data and marketing insights and use them when making decisions around content creation, content optimization and new content development. I always have the customer top of mind: their experiences with the content, how they come across it, how and when they consume it, and how they use it to make decisions.
