Athleta Sustainability Magalog 2019

How do you make sustainability matter to people who are just looking for comfy ahtleisure? You make it simple for them to understand how their brand preferences and shopping choices matter. You make their impact easily digestible by breaking down how much waste was diverted from landfills. How much water was saved. And you don’t just highlight models—you feature role models making an impact every single day.

Core contributions: copy direction, copywriting, product naming, campaign ideation.