Athleta Swim Magalog 2019

How do you make people look at swimsuits in a whole new way? You make bold statements that people notice and the brand can actually back up. And you tell the stories of the most badass women in their sport wearing (surfing, paddle boarding, sun saluting) your latest collection in the most breathtaking environments that they’re working hard to protect: the beaches and waters of Hawaii and the Philippines.

Core contributions: copy direction, copywriting, product naming, campaign ideation.